Active candidates are on rise the world over
The working professional of today is a connected and informed individual, open to new opportunities throughout the professional life. It is indeed a challenge for organisations to attract, engage and retain talent that is increasingly getting digitally aware.
Talent Trends 2015 report published by the professional networking website linkedin.com has disclosed interesting and dynamic trends that define the new mindset of today’s workforce. According to the report, professionals around the world are more actively exploring job opportunities than last year. Job seeker confidence and employee mobility tends to rise as the global economy improves.
Surge in number of active candidates
In the year 2015, the active candidate percentage has increased to 30% as compared to 25% in the year 2014. Active candidates are defined as those who actively reach out to social networks and recruiters for job change.
The report goes on to say, “Passive talent tends to be highly satisfied, whereas active talent feels a healthy mix of satisfied and dissatisfied in their current role.” To successfully recruit satisfied talent, employers can leverage this data to build an unforgettable candidate experience and strengthen relationships with talent.
Trends vary across the globe
The more passive a country’s talent pool, higher is the pressure upon employers to catch their attention through loyalty initiatives and proactively reaching out with new opportunities. The percentage of passive employees, which are more or less completely satisfied with their current job, can be as low as 49% in Saudi Arabia to as high as 81% in countries like Russia. Globally, only 30% of professionals are actively job searching. However, this varies significantly between countries due to economic and cultural factors.
Professionals are improving their professional brands
The report says, “Both active and passive talent spends time on activities to strengthen their professional brand and increase their future career opportunities. Almost 4 in 10 professionals are researching new jobs and networking every month, even though only 30% are actively looking for a new job.”
39% of interviewed candidates have researched for new job opportunities in the last month and have updated their resume, while 38% have actively networked for professional purpose.
Popular channels where talent looks for opportunities
50% of professionals go first to friends and colleagues to discover new opportunities. Online job boards and social professional networks are most popular at 60% and 56% respectively. Spain takes the lead when it comes to talent leveraging social professional networks to find jobs.
A vast majority (46%) of professionals, both active and passive, are interested in hearing directly from a corporate recruiter (as opposed to a staffing recruiter) about a job opportunity.
What talent wants to know?
Times are changing, employers need to sell a new job opportunity when they try and reach out to talent, these are the important things they must communicate. (Sequenced in terms of talent preference)
- Role & Responsibilities (69%)
- Reasons for reaching out (64%)
- Estimated salary range (52%)
- Company culture (45%)
- Role & seniority (33%)
- Company mission (33%)
Are you too an active candidate?
Actively seeking new opportunities is a sign of high intellectual energy! Browse through the latest job openings by visiting Merajob. For queries relating to career and jobs, call MeraJob at 09266615555.
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Manish Basera June 25, 2015
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