Why Employee Engagement Should Be Your Company’s Top Priority

Let your employees speak.

First things first, employee engagement cannot be confused with your employees being happy at work. Your employee may be very happy and even motivated at work and yet may not contribute much in terms of work that benefits your company.

Essentially, employee engagement is about the employee’s commitment towards the vision and goals of your organization. And it must translate into something meaningful for you.


Related: 4 things that are surprisingly not motivating your employees


There are primarily two things that employee engagement does for your company:


1. Helps solve hiring problems

It is one of the most vital solutions to your company’s hiring problems. A contended employee becomes a natural brand ambassador for your company, thereby encouraging talent to find their way to you. In order to achieve this goal, you have to make sure that every employee in your company should be a ‘product expert’ of sorts. Your employees should be on the same page as you as far as the idea, the vision and the product are concerned.


Related: Hiring lessons from the who’s who of business


2. Helps increase revenue


It has also been seen that employee engagement—having your employees play your brand ambassador—is one the best ways to increase your revenue. For better business outcomes, you have to work towards making sure your employees work for (much) more than just the paycheck at the end of the month.

Sometimes, a basic survey with a few clearly drafted questions can help you gain some insight into what’s helping your employees stay engaged. Identifying certain specific areas where you can do things differently will go a long way in keeping your employees engaged.


A few simple ways in which you can ensure employee engagement:


Keep your employees in the loop

Studies reveal that a significant percentage of employees across the globe would like to be informed about the latest developments in the company and the industry. Sharing the company news and plans for the future with employees is one of the most crucial factors contributing to employee engagement. An easy way to do that is through the use of a monthly employee newsletter.


Related: This is why you should hire passive candidates


Provide regular feedback



Providing your employees with feedback tells them, firstly, that their work is being noticed. This is one of the best ways to get employees to be more invested in what they do. Make sure to regularize the frequency and format in which you provide this feedback so that the employees have something to look toward.


Related: Performance appraisals will soon be a thing of the past?


Be open to feedback

Just as you will have to offer feedback, you will have to be equally willing to listen to what your employees have to say. Because your employees are often the first–and sometimes the only–point of contact for your customers, they have a better sense of the ground reality. Taking note of their thoughts, ideas and feedback in general on what’s working and what’s not will give them a sense of importance and will of course be an invaluable resource for you.


Acknowledge and celebrate their achievements

If your employees matter to you, you have to ensure that you let them know. Acknowledging and celebrating the little (and the not-so-little) things that they accomplish goes a long way in encouraging employees to perform better.


As per the performance management consulting company Gallup, only 13% of employees (globally) are highly engaged. For a business to grow successfully, there is nothing more important than having your employees on the same page as you.


Related: Are you hiring the best people available?


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