- Overall responsible for digital marketing activities for all the brands.
- Development and execution of annual digital communication plans in sync with annual brand marketing plan.
- Developing and managing digital marketing campaigns for all the brands
- Designing, reviewing & managing the social media strategy for the all the brands.
- Day to day coordination with creative and media agencies for digital developments.
- Responsible for planning and budgetary control of all digital marketing campaigns.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Maintaining Microsites and website for all the brands.
- Utilizing a range of techniques including paid search, SEO and PPC.
- As per requirement managing complete digital activities in house.
- Knowledge of Pay per click, Search Engine Optimization and Affiliate programs.
- Strong understanding of Digital media planning & buying, Google analytics/SEM/SEO Management, Web Analytics, Email marketing, and social media
- Candidate should have handled Digital marketing campaign (End to End) by individual, including the complete analysis of campaign effectiveness
- Candidate should have experience in FMCG or handled FMCG clients while working with Digital Marketing Agency