We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

   

Required Skills:

• Proven SEO experience

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools

• Experience with Google’s Keyword Tool

• A functional understanding of HTML and CSS

• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• A deep understanding of mobile strategy and how it relates to SEO

• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Sub skills:

• PHP, UX, IA, CRO, SEM, Content Strategy, Social Media