We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Required Skills:
Proven SEO experience
Experience with Google and Bing’s services, including Analytics and Webmaster Tools
Experience with Google’s Keyword Tool
A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
A deep understanding of mobile strategy and how it relates to SEO
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
Sub skills:
PHP, UX, IA, CRO, SEM, Content Strategy, Social Media
Not mentioned by recruiter
No details provided