Senior Manager - Marketing in Mumbai

Franchise India Limited

  • 2 - 4 years Exp
  • Best in the industry
  • Male/Female
  • Mumbai

Job Description

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    1. Design, build and maintain our social media presence
    2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    3. Identify trends and insights, and optimize spend and performance based on the insights
    4. Brainstorm new and creative growth strategies
    5. Plan, execute, and measure experiments and conversion tests
    6. Collaborate with internal teams to create landing pages and optimize user experience
    7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    8. Instrument conversion points and optimize user funnels
    9. Collaborate with agencies and other vendor partners
    10. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Selection Criteria

Not mentioned by recruiter

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