What is a prerequisite for a career in digital marketing

29-03-2016 / 10:56 am - Career Counselling - 1 Comments

If you’re looking to break into the digital marketing industry, there’s no better time than now. The digital economy is growing 10 times faster than the traditional economy, which resulted in a skills gap of 900,000 vacancies in 2015.

A few tips that you can keep in mind as a pre-requisite or as essential to step into Digital Marketing:

​1) Eagerness to learn: It’s easy for businesses to differentiate between candidates who have the willingness to learn, and those who are coming along for the ride. 2) Stay Updated: You need to stay on top of industry news by following major digital marketing sites and influential people on social media 3) Networking: Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, and they will also help to open doors to opportunities you might not have otherwise found. 4) Learn the terminology: Digital marketers needs to be comfortable with acronyms such as PPC, SEM and SEO. Misunderstanding or confusing these terms is a clear sign of a beginner’s skill set and that you need further training. 5) Metrics are King: Do you know your CPC from your CPA? If you want to set yourself apart in an interview, talk about the return on ad spend for a campaign you’ve run yourself. It’s easy to talk about an exciting creative concept you’ve helped to develop but the fact remains…money talks.

Hope this gives you an idea of how to proceed!

09-05-2016 / 11:24 am - MeraJob Expert

Recent Comments

Devidutta Parhi

Thanks Merajob. It was indeed very enriching.